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So the organization is launching its own dating enterprise, in partnership with an up-and-coming site called How About We.com, which solicits ideas for interesting dates, then connects potential partners who like the suggestions and want to go out.Its traffic jumped 221% in the past year, according to Com Score."The core idea was to build an offline dating site that made it easy for people to say what they want to do for a date, connect and get offline," says Brian Schechter, 33, co-founder and co-CEO of How About We, which launched two years ago.And its events are designed with the Millennial mindset. We describe ourselves as an offline social club," he says."We handle all the logistics," Waxman says."Simply sign up and tell us when you're available to go.I've gone to a lot of bars and restaurants I probably wouldn't have gone to otherwise."Other dating companies have all but bypassed the website approach and gone mobile with location-based dating, with smartphone apps such as Cupid Radar, based in Los Angeles, which launched this year.Founder Mehrdad Sarlak, 41, says he wasn't targeting any specific age group with his app, but he says he's done online dating and thought there needed to be a better way than the lengthy process that involves "e-mailing and then talking on the phone and then coordinating schedules and finally meeting.""Then you would meet after weeks and months and in a half an hour face-to-face realize it was not a good connection," he says.
Members have started 20 dating-related online groups (with names like "Single and Mingle") that have more than 6,000 participants.He says other cities will be added, but they need enough restaurants and enough users.The site focuses on age-themed dinners of 10 people rather than matching individuals, he says.A study earlier this year in the journal Psychological Science in the Public Interest finds "no compelling evidence" to support the online sites' claims that their algorithms work better than other ways of pairing people."What's been amazing for us is that the industry in 2012 — be it or site after site after site — they're emphasizing meeting face-to-face as a chemistry check," says the study's lead author, social psychologist Eli Finkel of Northwestern University in Evanston, Ill.In May, Match.com, founded in 1995, announced "innovative features for connecting people that eliminate the distinction between online and offline dating," including monthly mixer events in 80 cities.