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Incidentally, the year prior in 1981, the Field brothers sought a prospective buyer for WFLD in the event that the company would be put up for sale.
While WFLD was the leading independent station in Chicago at the time, most of the companies that were interested in buying WFLD were only willing to pay about half the amount that Field wanted for the station (at least 0 million, compared to the approximately million that the most expensive UHF stations went for).
Metromedia was ripe to compete against WGN, based on the group's success in competing against WPIX in the New York City market.
In Chicago, Metromedia was given the right of first refusal to purchase WFLD.
WFLD scored no big ticket program acquisitions in 1980 or 1981; however, in 1982, the station won the local syndication rights to popular series such as Three's Company, Taxi and Mork and Mindy.
In 1982, Field Enterprises began a gradual sale of its five television stations on an individual basis—a process which continued into the following year—due to disagreements between brothers Marshall Field V and Frederick "Ted" Field on how to operate the company, which strained their working relationship.
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Bishop became such a hit with viewers that the show was popularly called "Svengoolie" after his character (although the title of the program did not change), and this version lasted until late in the summer of 1973.
The second version premiered on June 16, 1979, with Rich Koz as "Son of Svengoolie", and ran on channel 32 until January 25, 1986.
When the deal was completed in July 1973, the two companies' new partnership resulted in WFLD joining Kaiser's stable of UHF independent stations in San Francisco, Boston, Philadelphia, Cleveland and Detroit.
In addition to carrying the traditional fare of sitcoms, drama series, children's programs and first-run syndicated programs, the station also aired movies—initially European releases that were dubbed into English—and local public affairs programming during this period. during the 1970s, except from September to December, when the station signed on at a.m.